Social media is for cat videos and being jealous of those amazing vacations your friends are taking right? Well maybe if you’re not a business owner, but you are a business owner. That means that social media is a whole different animal.
Social media is a channel that we can use to connect and interact with our audience. We can use it to build our authority and credibility. We can use it as a place to post valuable content and information for our followers. Ultimately, it’s where we can find and close new clients for our businesses, and at incredible speeds.
With social media, it’s possible to take a prospect from a completely cold lead to a signed-up client in under 24 hours. That’s not something you see with cold calling, cold email, or physical networking events.
Effective use of social media is an easy, direct, and repeatable process that will allow you to make however much money you need and as fast as you need it.
